Skyp includes an email warm-up service that send automated emails to help establish your sender reputation. While essential for deliverability, these messages can clutter your inbox. Here's how to automatically filter them in Outlook.
Creating a Rule to Filter Warm-Up Emails
Open Outlook and go to the Home tab
Click Rules > Manage Rules & Alerts
Click New Rule
Select Apply rule on messages I receive and click Next
Check with specific words in the subject or body
Click the underlined phrase specific words
Enter the warm-up keyword provided by Skyp (you'll find this in your Skyp dashboard or setup email)
Click Add > OK > Next
Select these actions:
Mark it as read
Move it to the specified folder (create a "Warm-Up" folder or select Deleted Items)
Click Next twice, name your rule (e.g., "Filter Skyp Warm-Up"), and click Finish
What is Email Warm-Up?
Email warm-up is the process of gradually increasing your email sending volume and establishing positive engagement patterns with a new or dormant email address. Warm-up services send emails between your address and a network of other addresses, simulating natural email activity with opens, replies, and positive engagement signals.
Why Warm-Up Matters
When you start sending cold emails from a new domain or email address, inbox providers (Gmail, Outlook, etc.) don't yet trust you. Without warm-up:
Your emails are more likely to land in spam
You risk damaging your sender reputation permanently
Email providers may throttle or block your messages
Proper warm-up builds sender reputation gradually, ensuring your actual sales emails reach prospects' inboxes rather than spam folders. For Skyp users, this is critical—even the most personalized, compliant email won't generate meetings if it never gets seen.
Skyp will continue email warm up while your campaigns run as part of the platform, to ensure deliverability stays good.