Skyp gives you several views into how your campaigns are performing — from high-level campaign metrics to individual link clicks and website visits. Here's a guide to what's available and where to find it.
Campaign metrics
On the Campaigns page, each campaign shows key performance numbers at a glance:
Engaged — The broadest measure of email interaction. Includes opens, clicks, and any other signal that a contact interacted with the email. This is more reliable than "opens" alone since some email clients don't load tracking pixels.
Opens — Tracked when a contact loads the email's tracking pixel (where available).
Clicks — Tracked when a contact clicks a link in your email. Clicking the number takes you to the Clicked Links page filtered to that campaign.
Replies — Responses received, broken down by sentiment (positive, neutral, negative, out of office).
Bounces — Emails that couldn't be delivered. Clicking the number takes you to the Inbox filtered to bounced sequences.
Metrics are shown at both the campaign level (across all sequences in the campaign) and message level (per individual email). You can toggle between these views on the analytics page.
Clicked links
The Clicked Links page (Analytics → Clicked Links in the sidebar) shows every link click from every campaign in one place.
You can:
See which links are getting the most clicks across your campaigns
Filter by campaign or contact
Click into any row to see a detail panel with individual click events and timestamps
Export click data as a CSV using the download option in the menu
The table is grouped by sequence (the email conversation with each contact) so you can see click patterns per recipient.
Inbox and reply tracking
The Inbox (Analytics → Inbox) shows all replies and email activity from your campaigns, grouped by sequence (one conversation per contact).
Each reply is automatically classified by sentiment:
Positive — Interest, questions, meeting requests
Neutral — Informational, unclear intent
Negative — Unsubscribe requests, not interested
Out of office — Auto-replies for away messages
You can reply directly to any thread from the Inbox panel. Skyp also offers AI-generated reply suggestions — click the AI reply button to get a draft response based on the conversation context.
Website visits
The Visits page (Analytics → Visits) shows website traffic data correlated with your campaign activity — helping you understand whether outreach is driving prospects to your site.
This feature requires the Skyp website tracking script to be installed on your site. Contact support if you need help setting this up.
Weekly metrics
Skyp aligns weekly metrics to the previous calendar week (Monday–Sunday). This gives you a stable, consistent view of performance over time rather than a rolling 7-day window that shifts daily.
Metrics shown include opens, clicks, replies, bounces, and sentiment breakdowns for each completed week.