Skyp's LinkedIn campaign wizard guides you through creating a new LinkedIn outreach campaign in five steps — from naming your campaign to reviewing the AI-generated strategy and going live.
Opening the campaign wizard
Go to LinkedIn Campaigns in the Skyp sidebar. Click the Create Campaign button at the top right of the page.
Note: If you haven't connected your LinkedIn account yet, the button will say Connect LinkedIn instead. You'll need to complete that step before creating a campaign — see How to Connect Your LinkedIn Account to Skyp.
Step 1: Campaign details
Give your campaign a name and describe what you'd like to achieve. Skyp's AI uses this context to write a relevant outreach strategy and personalise messages for each of your leads.
Campaign name — A label for your own reference (e.g. "Q3 SaaS founders outreach").
Goal or context — Describe the purpose of the outreach, the product or service you're promoting, and any key points to highlight. The more detail you provide, the better the AI-generated messages will be.
Click Next to save and continue.
Step 2: Add leads
The Add Leads step shows all the LinkedIn leads across your Skyp account. Each lead is listed with their name, headline, and badges showing which campaigns they already belong to.
To include a lead in this campaign, tick the checkbox next to their name. Leads that already belong to another campaign show a badge with that campaign's name — you can still select them for this campaign.
To add a lead not yet in your account, click Add Lead and enter their LinkedIn profile URL (e.g. https://www.linkedin.com/in/example-name/). To add several at once, click Paste URLs and enter one URL per line.
Skyp automatically enriches each lead's profile in the background — filling in any missing name, headline, or company information using your connected LinkedIn account. No action is needed from you.
Click Next to save your selection and continue.
Step 3: Campaign settings
Configure your sending schedule and rate limits.
Timezone — The timezone used to interpret your sending hours.
Sending days — Select which days of the week (Mon–Sun) Skyp should send invites and messages.
Sending hours — The start and end hour for daily sending (e.g. 9 AM to 5 PM).
Invites per launch — How many connection invites to send each time the scheduler runs.
Weekly invite limit — The maximum number of connection invites per week. Staying within LinkedIn's recommended limits reduces the risk of account restrictions.
Daily message limit — The maximum number of follow-up messages to send per day to connected leads.
Follow-up delay (hours) — How long to wait after a lead connects before sending the first follow-up message.
Step 4: Outreach strategy
Skyp automatically generates a multi-step outreach sequence for your campaign, typically including a connection request and one or more follow-up messages — each tailored to your campaign goal.
On this screen you can:
Review each step — See the message type (connection request or follow-up) and the delay before it sends.
Regenerate — Click Regenerate to have Skyp's AI create a fresh strategy if you'd like a different approach.
Add or edit a template — Click the ⋮ menu on any step and choose Add Template or Edit Template. Templates give the AI a fixed structure or wording to follow when writing messages for that step. Connection request templates are limited to 300 characters. For follow-up steps, a template acts as a guide that the AI personalises for each lead. Your template edits are saved when you click Next.
For more detail on how Skyp personalises each message, see How Skyp Personalizes LinkedIn Messages per Lead.
Step 5: Review & activate
A summary of all your campaign settings is shown — leads count, sending schedule, limits, and strategy steps. Review everything, then click Activate Campaign to go live.
Once activated, Skyp will begin sending connection invites to your leads according to your schedule. You can track progress any time on the LinkedIn Campaigns dashboard.
What happens after activation
Connection invites go out on your configured schedule.
When a lead accepts your invite, Skyp waits the configured follow-up delay, then sends the first follow-up message.
If a lead replies at any point, Skyp stops sending further follow-ups to that lead and you'll receive a notification email.
When all leads have been fully processed, the campaign automatically moves to Completed status and you'll receive a completion email.
See Tracking and Managing Your LinkedIn Campaigns in Skyp for details on monitoring progress once a campaign is running.