Skyp's LinkedIn campaign wizard guides you through creating a new LinkedIn outreach campaign in five steps — from naming your campaign to reviewing the AI-generated strategy and going live.
Opening the campaign wizard
Go to LinkedIn in the Skyp sidebar. Click the Create Campaign button at the top right of the page.
Note: If you haven't connected your LinkedIn account yet, the button will say Connect LinkedIn instead. You'll need to complete that step before creating a campaign — see How to Connect Your LinkedIn Account to Skyp.
Note: If you don't have an active Skyp subscription, clicking Create Campaign will open a plan selection dialog instead of the wizard. Choose a plan and complete checkout — the wizard opens automatically once your plan is active.
Step 1: Campaign details
Give your campaign a name and, optionally, a connection note that will be sent with every LinkedIn invite in this campaign.
Campaign name — A label for your own reference (e.g. "Q3 SaaS founders outreach").
Connection Note (optional, max 300 chars) — A short message included with your LinkedIn connection invite. You can personalise it per lead using placeholders:
{{first_name}},{{last_name}},{{full_name}},{{company}}, and{{headline}}. Example: Hi {{first_name}}, I noticed we share an interest in... The editor shows a live character counter; LinkedIn enforces a 300-character limit and anything over it is trimmed before sending. Leave a little room for longer names and companies when writing your note.
Click Next to save and continue.
Step 2: Add leads
The Add Leads step shows all the LinkedIn leads across your Skyp account. Each lead is listed with their name, headline, and badges showing which campaigns they already belong to.
To include a lead in this campaign, tick the checkbox next to their name. Leads that already belong to another campaign show a badge with that campaign's name — you can still select them for this campaign.
To add a lead not yet in your account, click Add Lead and enter their LinkedIn profile URL (e.g. https://www.linkedin.com/in/example-name/). To add several at once, click Paste URLs and enter one URL per line.
Skyp automatically enriches each lead's profile in the background — filling in any missing name, headline, or company information using your connected LinkedIn account. No action is needed from you.
Click Next to save your selection and continue.
Step 3: Campaign settings
Configure your sending schedule, rate limits, and outreach sequence.
Sending schedule & limits
Timezone & Sending hours — Your sending timezone and daily start/end hours appear on the same row. Click the timezone label to open the timezone picker and change it.
Sending days — Select which days of the week (Mon–Sun) Skyp should send invites and messages.
Invites per Hour — How many connection invites Skyp sends per hour during your sending window. Lower values spread activity more naturally across the day.
Weekly invite limit — The maximum number of connection invites per week. Staying within LinkedIn's recommended limits reduces the risk of account restrictions.
Daily message limit — The maximum number of follow-up messages to send per day to connected leads.
Outreach sequence
The Outreach Sequence section displays your campaign flow as three connected stages:
Connection Request — Always the first step. Skyp sends a connection invite to each lead, including the connection note you set in Step 1 (if any). This step is fixed and cannot be removed.
Delay (hours) — How long to wait after a lead accepts your invite before sending the first follow-up message. Enter a value between 0 and 168 hours.
Follow-up Messages — Use the slider to choose between 0 and 6 follow-up messages. Set to 0 for a connection-request-only campaign (no follow-ups after acceptance).
The total sequence length is applied when Skyp generates your outreach strategy in the next step. If you change the follow-up count after a strategy has already been generated, the strategy step will show a warning prompting you to regenerate.
Step 4: Outreach strategy
Skyp automatically generates a follow-up sequence for your campaign based on the sequence length you set in Step 3. The strategy screen displays your full outreach flow in order.
On this screen you can:
Review the connection request — The connection request is shown at the top of the sequence (unnumbered). If you added a connection note in Step 1, it is displayed here. To edit the connection note, click Back to return to Step 1: Campaign details.
Review follow-up steps — Each follow-up message is numbered Step 1, Step 2, etc. You can see the focus directive for each step and the delay before it sends.
Regenerate — Click Regenerate to have Skyp's AI create a fresh strategy. If you changed the sequence length in Step 3 after a strategy was already generated, a warning banner will appear — click Regenerate to create a new strategy that matches your updated step count.
Add or edit a template on a follow-up step — Click the ⋮ menu on a follow-up step and choose Add Template or Edit Template. A template is sent verbatim — Skyp substitutes placeholder tokens (like
{{first_name}}) with each lead's actual data, but makes no other changes to the wording or tone. Your template edits are saved immediately when you click Save in the template editor. Templates are not available on the connection request — edit the connection note in Step 1 instead.
For more detail on how Skyp personalises each message and the full list of supported placeholders, see How Skyp Personalizes LinkedIn Messages per Lead.
Step 5: Review & activate
A summary of all your campaign settings is shown — leads count, sending schedule, limits, connection note, and strategy steps. Review everything, then click Activate Campaign to go live.
Once activated, Skyp will begin sending connection invites to your leads according to your schedule. You can track progress any time on the LinkedIn dashboard.
What happens after activation
Connection invites go out on your configured schedule, including the connection note (if set).
When a lead accepts your invite, Skyp waits the configured follow-up delay, then sends the first follow-up message.
If a lead replies at any point, Skyp stops sending further follow-ups to that lead and you'll receive a notification email.
When all leads have been fully processed, the campaign automatically moves to Completed status and you'll receive a completion email.
See Tracking and Managing Your LinkedIn Campaigns in Skyp for details on monitoring progress once a campaign is running.